About

Who is behind Autone

I am Lucas Evans Banon. I am 18, I live in London, and I built Autone on my own.

Why it exists

Before Autone I ran my own e-commerce stores. Money was tight, and I wanted creators posting about my products, but I could not afford the platforms that promised to find them. So I did it by hand: scrolling Instagram and TikTok, searching for people who looked right, hunting for an email, writing to them, chasing the ones who went quiet, sending product, and waiting. It took hours every day, it mostly did not work, and in the end I could not run the business and the outreach at the same time.

So I went round to the other side of the table. I set up Autone Solutions, which built personal brands for creators and handled everything from product sourcing to fulfilment to the website, for a share of the revenue. Working that closely with creators taught me what a partnership looks like when it lasts, and what it looks like when one side is being used.

I stopped that business and went all in on Autone: the thing I needed when I was the founder scrolling at midnight.

What I believe

Every deal should be win-win or no deal. I have watched brands push creators into deals that were only a win on paper, and I have watched creators take a gift and never post, or bring an audience that was mostly bought followers. Part of Autone is fixing that: checking a creator's real audience before anything ships, remembering who posted and who did not, and making sure both sides know the terms first.

The goal is to make creator marketing as profitable as it can be for small brands, so that it works whatever your budget and however many times you have tried before.

Where we are

Autone is new. We are running our first ten brand programmes now, and we publish what happens, including what goes wrong. There are no customer logos on this site because we do not have any yet, and we would rather say so than invent them.

How to reach me

Want to know what we do with your Gmail and Shopify access before you connect anything? Read the security page. A creator who has heard from us can read how gifting with Autone works.