For creators

You got an email from Lucas. Here is what it is.

Autone runs creator programmes for small brands. Before a brand commits, we ask a handful of creators whether they would want in. You are one of them.

What we are asking

• Whether you would want to receive the brand's product as a gift, if the brand signs off. The email says so because it is true: the brand has not committed yet.
• A yes or a no is all we need. No forms, no calls, no contract.
• You are welcome to say hello to the brand yourself on Instagram or TikTok. We name their handle in the email for exactly that reason.

What happens if you say yes

• If the brand goes ahead, they write to you from their own inbox with the product and the details. Lucas tells you first, in the same email thread.
• If the brand does not go ahead, Lucas tells you that too, within three weeks, and you are not left waiting. We keep you in mind for other brands in your category and only write when there is a real one.
• A gift is a gift. Nobody will chase you to post. If you do post, disclose it as gifted the way the ASA (UK) and FTC (US) require.

What never happens

• We never tell a brand you agreed to anything you did not say.
• We never share your email with anyone but the brand you said yes to.
• We never write more than twice about the same brand. One ask, one follow-up.
• Reply “stop” to any email and you will not hear from us again.

Who we are

Autone is built and run by Lucas Evans Banon in London. He used to build personal brands for creators before starting Autone, and the rule he works by is win-win or no deal. Read the whole story, or write to him at lucas@autone.app.