Questions founders ask about creators

Choose creators by UK audience and real views, test a small batch with a code each, keep those who sell, and pay a fee plus product when you need the post.

Usually both: a flat fee for an agreed post, plus commission on the sales it brings. Fewer creators will work for commission alone: in one survey, only 17.2% said they would without a base fee.

Gifts nobody asked for often go unposted. Ask first, agree and pay for the post you need, give each creator a code, and re-book the ones who sell.

Under $5M, Shopify Collabs, Modash, Heepsy or a creator marketplace usually fit better. GRIN itself publishes self-serve plans, from free with a 20% fee on deposits.

There is no single best. Shopify Collabs suits commission deals, Modash suits a team that will run outreach, and GRIN or impact.com suit larger programmes.

If nobody can own creator work each week, use an agency or a done-for-you service. If one person can, a platform keeps the work and the creator relationships in-house.

Give each creator their own code, set a usage cap and end date in Shopify, switch off any code that leaks, and add a coupon-blocking app if losses justify it.

Check your Tagged tab and mentions, search your brand name on Instagram and TikTok, use Meta's and TikTok's brand tools, and check your customer list.

Judge the typical post, not the best: median views on recent posts, where the audience lives, signs of bought followers, real comments and past paid work.